Have you ever Googled your own name?
Search engines are becoming a more common tool to find information about people. Someone could be searching for you right now. It could be a potential employer, your current employer, an old friend, an old classmate, a date or a journalist. What will they find? Here are some tips and tricks to take control of what they will find.

If you have problems getting started with networking, this article “How to network: For Introverts” will be a good help and guide to get out there, and make some contacts. Read the article at businesspundit.com

The Global Workforce Index 2006, an international workplace survey carried out by employment agency, Kelly Services, has found that Denmark has the happiest workforce, with 74% of employees saying they are satisfied with their jobs. Mexico and Sweden followed with 71%.

The best bosses being found in Mexico, USA and Canada, and the worst in Sweden, Italy and Turkey. Employers were rated on four attributes – communication, leadership, team spirit and delegation skills. Read the complete article here.

The Danish government has published ReD Associates’ analysis and recommendations for global promotion of Denmark within exports, investments, tourism, research, culture etc.

It is very interesting reading, and I recommend looking through it. It might change the way you are promoting your Danish products. Read the Executive summary in English here or the full report here in Danish (7,5MB)

At the Danish Business Summit in Atlanta Nov. 2006, the question was raised if you as a Danish company in the US should promote and market your company and products as being Danish? Here is what the people interviewed in the report said:

“Danish people are competent, I feel comfortable in Denmark, what they [Danes] say will get done gets done, efficiently. What I would like to see is more publicity for Danish goods and why they are so good’” Russ Dailey, USA

“Danish companies and products are characterized by technology and high quality” Zacharias Karacristo, Brazil

“Danish companies as well as products are characterized by quality and that they provide innovative solutions rather than just a product” Paulo Ribeiro, Brazil

“Unless you spend a lot of time and effort in making something the best in the world, or the highest quality, Denmark could not exist. And I think that principle applies to the products and companies that Danes make. The best in the world, or highly differentiated” Chulwoong Sohn, South Korea

“High quality, strong design, not mass market, not trying to be global, but picking one or two key competences” Angus MacLennan, UK

“Danish products are very good - a guarantee of quality as opposed to e.g. American products” Galina Bogoljubova, Russia

“Danish products are high value, good quality, probably expensive” Scott Supernaw, USA

“The fact that a product is “made in Denmark” is a quality mark” Edson Petrillo, Brazil

“Very high quality… but not really marketed products. Few people know that the product they buy is actually Danish.” Bimal Raizada, India

The report concludes that Danish goods should be promoted as “Made in Denmark” due to the strong brand that Danish goods and services have as being quality and world class.

So forget Janteloven for a while and start telling the story about your product being DANISH and let’s help Denmark, Danish tourism and your company’s sales by mentioning Denmark every chance we get.

Now is the time of giving, and this also reflects on your possibilities of getting closer to your customers. Sending a personal Christmas card (or holiday card) is a great way of saying thank you for the business in 2006, but before you get started, you might want to read the list of dos and donts published by Susan Ward.

Have you ever gone to a networking event, conference, seminar etc. and wondered where the people you really wanted to meet where hiding. The Spot Me PDA is about to change that. The size of a small PDA, it has the complete schedule and list of participants programmed into them, but the neatest part is its radar function which checks the surrounding area and tells you who is sitting near you. Plug in the people you want to talk to, and the thing will buzz when one of them are in your range. Send messages to them, set up appointments and exchange digital business cards.

Get more information at www.spotme.com