“Danes shouldn’t underestimate their potential to do business in the United States” International business consultant Allyson Stewart-Allen

But bridging gaps in American and European business behaviors is not necessarily easy, Stewart-Allen said. There are key differences. For example, in Europe – particularly the United Kingdom – business failure is a disgrace; less so in the U.S., a more mobile society with less traditional hierarchies and deep local ties. In the U.S., “you are defined by what you do;” in Europe’s older cultures, it is more about “who you are” and social ranking, according to Stewart-Allen.

Top Ten Tips
Working with Americans

1. The Clock is King. Be on time for meetings.
2. Packaging is important. Neatness and attention to details are key.
3. Don’t be insulted when an American business colleague suggests a get together but doesn’t follow up.
4. Don’t be surprised if lawyers or consultants are included in meetings.
5. Be Prepared. Americans expect you to quickly provide specifics about products and prices.
6. Have your market entry, training, or revenue plans ready.
7. Do business first, schmooze second.
8. Treat everyone at your American counterpart’s organization equally.
9. Expect Americans to make decisions quickly and worry about consequences later.
10. Recognize your American counterparts’ opinions and involve them in decisions.

Read the complete article on AmCham Denmark’s website or check the book out at here Working With Americans: How to Build Profitable Business Relationships

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