The Guy Kawasaki Theory of Schmoozing version 1.0 was ad hoc: get to know the people that you need for a specific deal. It was short-term and focused.Version 2.0 is ad infinitum–maybe even ad nauseam. It’s taken me twenty years, but I’ve figured out that it’s much easier to make a sale, build partnerships, create joint ventures–you name it–with people that you already know than with people you just met. Read the 9 steps to becoming a great schmoozer at How To Change the World

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