Social Media Networks - Your Company’s New Intranet?
This article from the Management Issues website discusses a report from the consultancy Watson Wyatt, which argues that employers are missing a trick by trying to clamp down on the use of social media in the workplace. Michael Rudnick, global intranet and portal leader at Watson Wyatt who writes the report, suggests
“..employers that avoid social media altogether are missing an important opportunity and running the risk of alienating Generation X-ers and Millennials. Embracing the technology with proper planning, guidelines and change management for its use are effective approaches to ensuring success”
Instead of restricting Generation X employees from using tools they are familiar with, engaged in and enjoy using, it discusses how social media can be used to fulfil the important internal communication objective of engaging employees.The article touches upon ways that employers can use social media to communicate information & memos to employees, and also encouraging them to participate in company-wide discussion through the use of blogs, blog feedback, wikis, podcasts and so on.