The Keyword In ‘Networking’ Is ‘Work’

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It takes time, effort and patience. The payoff will accelerate the achievements of your goals. A network can help remove the natural barriers between strangers, and give the members a possibility to interact more freely. People trust other people, not large anonymous organizations. One person’s word to another can influence more actions, get more things done, and make more sales than a massive advertising campaign.
Viral marketing is the perfect spin-off on the fact that “people trust other people”.

Sorry, back to networking again, it’s hard work, so stop reading this blog, and write an e-mail to an old friend/colleague/family member, update your Linkedin profile, write a recommendation for someone who matters, call a friend, set a new well defined goal, make lunch plans for Tuesday etc. You gotta reach out.

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