Social Networking for Businesses & Associations
A very interesting take on how organizations can use social networking tools to advance their strategic goals. Good combination of strategy and tactics, of special interest to those looking to expand their value to (and role within) their organizations. This is a white paper written by one of the social networking software vendors, Cerado.
The paper addresses the following:
- What is social networking?
- Why does this matter? Isn’t “social networking” just for high school kids?
- How can my organization get closer to customers/members using social networking?
- Examples of how financial services firms, associations, and other organizations, large-and-small, are using social networking today.
Read the paper here…